Wedding Hair


We have been working very closely with Brides The show creating the latest trends for beautiful brides to be and  for 6 years running creating “looks” for bridal catwalk. Whether it is a wedding or a big event, we understand looking fabulous is a must.


Brazilian Keratin Treatment

Keratin is a strong protein that is key to hair maintenance, often lost over time due to age, chemical services and products. The keratin treatment simply puts that protein back in your locks, adding a layer of protein to your hair, strengthening it, relaxing it, making it more manageable and giving your hair a salon shine.



Virtue set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

We want to make sure our clients relax and feel at home the moment they walk through our door.

Elena has been actively participating in London fashion industry and  working with big brands like Dior make up, David Koma, River Island (Rihanna collection), Sassi Holford, Jenny Packham, Ian Stuart, Oscar de la Renta, Debenhams, Marks and Spencer fashion, Top Shop, Bau Han Xu preparing hair for models to step out on the catwalk, photo shoots or red carpet events creating beautiful, imaginative sometimes dramatic hairstyles.

Our dry cutting approach is unique, based on a different understanding of hair than you will find anywhere else.

We have refined the best techniques and committed ourselves to quality and excellence to deliver a superior results.

By creating a home setting for our clients we want to make sure this is a place they would love to come back to time after time.