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The “Natural” Factor
This is really a psychological ploy adopted by advertisers. I wonder what 'natural' means. Products labelled 'botanic', 'organic' or 'herbal' also may be called 'natural' products. We could equally say that deadly nightshade, poison ivy, a bee sting and rabies are all 'natural'. Yet the word implies something that is healthier and better for you. On the other hand, 'chemical' has negative associations, although one way or another everything is chemical; the universe relies on
chemical reactions for its survival. Water is natural, but it is composed of the chemical elements hydrogen and oxygen (H₂O).
Plants are natural but their growth relies on the chemical reactions caused by sunlight and by soil composition. The whole of our metabolism is a series of chemical reactions: to digest our food we secrete stomach acids and alkalis, while 'natural' sunlight chemically changes the colour of our skin and hair.
Even when natural ingredients are used, they have to be extracted, percolated, pulverized and mixed with other chemicals to preserve them. Furthermore, natural ingredients all vary depending on sunshine, rain, wind and soil conditions. They can differ from year to year in exactly the same location, as found with wine vintages or olive oil, making quality control almost impossible.
Natural may perhaps mean non-synthetic (although this is also difficult to define). Synthesize is the opposite of analyze. To analyze you break something down into its component chemicals. To synthesize you build up a compound from its component chemicals. In the laboratory the quality of chemical ingredients is easier to maintain and so is that of the compounds that are made from them.

Should the description 'natural' on a label influence your choice? By the time a natural ingredient has reached a commercial product, it is completely different to its original form. It may smell similar to the original and you may like the scent, so by all means use it. However, it is unlikely that an apple, avocado or orange cosmetic will be coloured by or contain the actual fruit, although it may smell like it. All it will have is the fragrance - which may have been synthesized. Truly natural expressed oils of flowers, herbs or fruits are many times more expensive. If you are buying a low-priced product, the chances are that the fragrance is not natural either. You may
have read that the product you buy is 'naturally preserved' with no artificial ingredients. However, you can't preserve a product naturally unless you freeze it. Any plant, fruit or food will spoil without preservation, and the most effective preservatives are chemicals, which are found in all so-called natural products.
Hopefully the point was maid. If you are psychologically attuned to what is natural as a 'feel-good' factor, then that is fine.
Shampooing: The Art and Skill
Dry Run
Remove tangles from the hair before wetting, start at the ends, then gradually work up the hair shafts, as it follows that if you start with tangles, you'll end up with more tangles.

Pre-Soaking
This is vital. Thoroughly wet hair will need less shampoo. Use warm
water and gently draw your fingers through your hair as the water is
flowing over it.
Applying Shampoo and Lathering
A potentially good technique can often go wrong here. Confusion can arise when you shampoo your hair instead of the scalp. Instead of pouring the shampoo directly onto the hair, pour it onto the palm of your hand, rub your hands together and then smooth the shampoo onto your scalp NOT your hair. Massage the scalp with the fingertips in a kneading motion. Continue the massaging action thoroughly for approximately 30 seconds and every so often run your fingers through your hair from front to back in order to avoid tangling.
Rinse
This should be done for longer than you think is necessary. Even when you think you have rinsed sufficiently, rinse again. A common cause of dull hair is insufficient rinsing, and contrary to popular belief, there is no reason to finish off a rinse with cold water unless you enjoy it. One lathering is all that is necessary when washing your hair daily. Otherwise, give two latherings by repeating the above procedure.
Conditioning
Shampooing cleanses but at the same time often tangles hair, because it can cause the cuticles to interlock with the cells of another hair. A conditioner will smooth these cells and therefore help to avoid tangles, also giving extra shine. It is always advisable to use an after-shampoo conditioner what ever your hair type. Pour a small quantity into the palm of your hand, rub your hands together and smooth the conditioner over the hair, paying particular attention to the ends. Do not rub into the scalp or put the conditioner on the hair near the scalp. Rinse immediately. There is no reason to leave conditioner in your hair for any length of time. A well-formulated conditioner should act on the hair instantly. After thoroughly rinsing, rinse again. Conditioners used after shampooing are primarily formulated for de-tangling and smoothing, and leaving them in too long is pointless.
When you have finished, wrap the hair in a towel and press this against your head with your hands to absorb surplus moisture. Do not rub!
Follow by gently removing tangles with a wide-toothed comb, starting at the ends.


The Key Vitamins and Minerals for Healthy Hair Growth
When we think of healthy hair, we don’t typically think of healthy hair follicles, but that’s where it starts.

On average, our scalps have about 100,000 hair follicles. Each follicle is made up of highly active, living cells that form a mini pouch that helps hold hair strands in place and, with blood vessels attached, create a nourishing environment for hair to grow.

Nutrients flow through the blood vessels and supply the hair follicle with the nutrition it needs to fuel growth.

Thousands of hair follicles simultaneously undergoing their own hair growth cycle demands lots of cellular activity and energy, which requires nutrients, especially B vitamins. Here are the key nutrients that support healthy hair:

B vitamins—thiamin, riboflavin, niacin, pantothenic acid, vitamin B6, biotin, folate, and vitamin B12—play key roles in cell health and activity. They support energy pathways by breaking down macronutrients to produce the energy needed for our cells to function well, like properly growing and dividing during the hair growth cycle.

Iron contributes to energy metabolism in hair follicle cells, too, and may be important for normal hair growth.

Like every other cell in the body, hair follicle cells need antioxidants to protect them from oxidative stress. Vitamins A, C, and E work together to protect these cells from the damaging effects of free radicals so they can function normally.

Zinc and selenium support the maintenance of normal hair by protecting the body against oxidative stress via the antioxidant enzyme superoxide dismutase (SOD).

And emerging research suggests that vitamin D may play a significant role in supporting healthy hair by regulating hair follicles throughout the hair growth cycle, especially during the growth phase.
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Face contour and lifting Massage
Having tested Face contour and lifting in action, I realized that I would never return to other anti-aging procedures. Nobody pays much attention to the muscles of the face; people mostly take care of the skin, but forget about the fact that we have facial muscles on our faces, which also need to be strengthened, because they lose their strength and their tone. Intensive course of 8-10 procedures recommended, and then, once a month a supporting procedure to maintain results.
Moscow Manicure
One of the revolutionary life changing treatments is MOSCOW MANICURE. When cuticul is a perfection itself. Top up with our luxury gel polish NEONAILS, for those who wants long-lasting, high shine and hard-wearing nails and can’t afford to spend ages doing nails in the salon; Gel nails are quick, last for up to four weeks and will always make nails look fantastic.
Philip Kingsley (trichology haircare)
Philip Kingsley was the world’s leading hair expert, consulting to actors, models, sportspeople, journalists, royalty, TV personalities – and thousands of other clients who simply wanted their hair to look and feel its very best. His immense passion and warmth, as well as his continuous study and research, remained pillars of his business and personal practice throughout his celebrated 65-year-career. Philip’s expertise, which bridged the gap between science and beauty, earned him many accolades. He was labelled the ‘Hair Guru’ by the New York Times, the ‘Hair Wizard’ by Vogue and the ‘Hair Doctor’ by the Sunday Times. While the clinic products are prescription only, the multi-award winning Philip Kingsley Retail Range is available to everyone and is based on expert clinic formulations and trichological knowledge. The products are catered specifically to your individual hair texture, length and level of processing and also to your personal scalp needs, and available at Our salon. Healthy hair is beautiful hair!
Colour Kick
Colouring your hair is a very brave step for some, and regular maintenance for others. The biggest concern is not only a right shade but the condition your hair might be left in. At our brand-new Chelsea salon we pride ourselves in being pioneers of new technologies in hair. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®. That is extracted not from animal by-products, but actual real human hair. What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, which makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage. The only question now is what colour would you pick?
Super Soft Shower
FILTER OUT THE NASTIES! Improve your complexion and glamify hair. Remove chlorine, dust, limescale and dirt from your shower water. Major cities around the world are impacted by hard water. Hard water is caused when rainwater travels through the ground, passing through porous rocks like limestone and chalk. This water begins to collect calcium, magnesium, and other harsh minerals. As this water then travels through ground pipes it begins to gather all kinds of bacteria, rust, and dirt. All of this is not only harmful, but it damages hair and skin every time you shower. Shower heads from Super Soft Shower are designed to save up to 60% on water and therefore save 60% on energy costs heating the water, with a more powerful shower spray. With the added minerals, you will notice a much-improved showering experience. Leaving your hair and skin feeling silky soft and you feeling invigorated making our showers great for people with skin allergies.
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