Virtue Labs

Here at Elena Von in London, we use Virtue Labs products to boost the health, quality and appearance of your hair - to change the way you look and feel forever.

Six years ago, a group of bio-scientists found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®, which our bodies recognise as our own - making it extremely powerful.