We want to make sure our clients relax and feel at home the moment they walk through our door.

A serene haven nested away in Chelsea, just off the King’s road, where we look after all things hair and beauty. A unique approach to a salon environment, our relaxing home-away-from-home destination is a place to unwind and feel comfortable, whilst enjoying a much-needed pampering experience. Our highly experienced team can offer you luxurious and bespoke services at your convenience, either here or travelling to a destination for a particular on-location event. Whilst we cater to all aspects of hair & beauty, there are some areas that we believe we excel at. Specialities would include perfect blowdries, dry-cutting, balayage colour, Keratin Brazilian blowdries, Richy Russian hair tape extensions, hair up styling, Repechage Four Layer Facial and sugaring. Our quiet yet prime location is conveniently located between Chelsea & Kensington, Imperial Wharf, Fulham and Parsons Green. Image of Elena von shop Wedding hair 3

Wedding Hair

We have been working very closely with Brides The show creating the latest trends for beautiful brides to be and  for 6 years running creating “looks” for bridal catwalk. Whether it is a wedding or a big event, we understand looking fabulous is a must. Hair Image Keratin

Brazilian Keratin Treatment

Keratin is a strong protein that is key to hair maintenance, often lost over time due to age, chemical services and products. The keratin treatment simply puts that protein back in your locks, adding a layer of protein to your hair, strengthening it, relaxing it, making it more manageable and giving your hair a salon shine. richy-uk-hair-extensions-model-02-01

Richy Hair Extensions

Our Richy Diamond hair is our most prestigious hairline and is truly second to none. Available in a variety of natural shades which allows minimal processing to achieve the desired colour, keeping the hair’s natural strength and silkiness uncompromised. We handle our hair with great delicacy and care from meticulous hand picking of the finest hairs to our innovative processing technology.Our gentle process of de-pigmentation and cold dyeing baths ensure the hair cuticles remain intact and preserve the hair in its natural pristine condition. steps-for-massage

Face contour and lifting Massage

Having tested Face contour and lifting in action, I realized that I would never return to other anti-aging procedures. Nobody pays much attention to the muscles of the face; people mostly take care of the skin, but forget about the fact that we have facial muscles on our faces, which also need to be strengthened, because they lose their strength and their tone. Intensive course of 8-10 procedures recommended, and then, once a month a supporting procedure to maintain results. SmartSelect_20190129-091240_Instagram

Moscow Manicure

One of the revolutionary life changing treatments is MOSCOW MANICURE. When cuticul is a perfection itself. Top up with our luxury gel polish NEONAILS, for those who wants long-lasting, high shine and hard-wearing nails and can’t afford to spend ages doing nails in the salon; Gel nails are quick, last for up to four weeks and will always make nails look fantastic. Philip Kingsley (trichology haircare)

Philip Kingsley (trichology haircare)

Philip Kingsley was the world’s leading hair expert, consulting to actors, models, sportspeople, journalists, royalty, TV personalities – and thousands of other clients who simply wanted their hair to look and feel its very best. His immense passion and warmth, as well as his continuous study and research, remained pillars of his business and personal practice throughout his celebrated 65-year-career. Philip’s expertise, which bridged the gap between science and beauty, earned him many accolades. He was labelled the ‘Hair Guru’ by the New York Times, the ‘Hair Wizard’ by Vogue and the ‘Hair Doctor’ by the Sunday Times. While the clinic products are prescription only, the multi-award winning Philip Kingsley Retail Range is available to everyone and is based on expert clinic formulations and trichological knowledge. The products are catered specifically to your individual hair texture, length and level of processing and also to your personal scalp needs, and available at Our salon. Healthy hair is beautiful hair! Virtue Mask


Virtue set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. Colour Safe

Colour Kick

Colouring your hair is a very brave step for some, and regular maintenance for others. The biggest concern is not only a right shade but the condition your hair might be left in. At our brand-new Chelsea salon we pride ourselves in being pioneers of new technologies in hair. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®. That is extracted not from animal by-products, but actual real human hair. What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, which makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage. The only question now is what colour would you pick? Adjustable6

Super Soft Shower

FILTER OUT THE NASTIES! Improve your complexion and glamify hair. Remove chlorine, dust, limescale and dirt from your shower water. Major cities around the world are impacted by hard water. Hard water is caused when rainwater travels through the ground, passing through porous rocks like limestone and chalk. This water begins to collect calcium, magnesium, and other harsh minerals. As this water then travels through ground pipes it begins to gather all kinds of bacteria, rust, and dirt. All of this is not only harmful, but it damages hair and skin every time you shower. Shower heads from Super Soft Shower are designed to save up to 60% on water and therefore save 60% on energy costs heating the water, with a more powerful shower spray. With the added minerals, you will notice a much-improved showering experience. Leaving your hair and skin feeling silky soft and you feeling invigorated making our showers great for people with skin allergies. [do_widget id=rpwe_widget-4]